Your Brain on Typography; Ellen Lupton

The Human-Computer Interaction Institute At Carnegie Mellon University Is Proud to Present:
Ellen Lupton

Wednesday, March 4, 2015


Rashid Auditorium

Gates Hillman Center, 4401


Ellen Lupton is Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum in New York City. Her exhibitions Beautiful Users and Process Lab are open through spring 2015. Past exhibitions include Graphic Design—Now in Production, co-organized by Cooper-Hewitt and the Walker Art Center, and the National Design Triennial series. Lupton also serves as director of the Graphic Design MFA Program at MICA (Maryland Institute College of Art) in Baltimore, where she has authored numerous books on design processes, including Thinking with Type, Graphic Design Thinking, and Graphic Design: The New Basics. Recent books include Type on Screen (2014). Coming soon: How Posters Work (May, 2015).

Your Brain on Typography

How do people respond to the designed environment? When we look at a poster, a website, or a road sign, our brains process information to help us use and understand information. Designers can employ these theories to amaze, delight, and manipulate the eye and mind. From the laws of perception to concepts of narrative, behavior, and how to tell a joke, theories of thinking and communication shed light on how design works. Drawing on her current exhibition Beautiful Users, on view at Cooper Hewitt, Smithsonian Design Museum, and other research, Lupton’s talk will get you thinking about what we do with what we see.