Soapbox Lecture Series: featuring Doug Powell, AIGA national president

Design-Driven Social Change
We invite designers of all experience levels and disciplines to join us for an evening of inspiration and insight into the ways design can create solutions for some of our most pressing social issues. Find out how AIGA’s national president Doug Powell uses design methodology to take on today’s most complex social and cultural problems, and learn about AIGA’s Design for Good initiative.

Want to really inspire someone? Bring your clients—let them see the many ways in which design can ignite social change.

About Design for Good
Design for Good is a platform to build and sustain the implementation of design thinking for social change. This platform creates opportunities for designers to build their practice, their network, and their visibility. Design for Good recognizes the wide range of designers’ work and leadership in social change which benefits the world, our country and our communities.

Design for Good supports and sustains designers who play a catalytic role in communities through projects that create positive social impact. By connecting and empowering designers through online networking tools, inspirational stories, chapter events, training, national advocacy and promotion, Design for Good serves as a powerful resource for designers who wish to work in this area and a beacon for designers leading the charge.

About Doug Powell
Doug Powell is a designer, strategist, entrepreneur and the creative visionary for Schwartz Powell, leading successful projects for a wide range of clients and collaborative partners in health and nutrition, including the Robert Wood Johnson Foundation, Lifescan, and Pepsico. Doug also consults with a variety of cross-disciplinary teams on design-driven entrepreneurial projects. In addition to his responsibilities with Schwartz Powell, Doug recently served as consulting Creative Director for HealthSimple, working in close collaboration with the Johnson & Johnson Global Design team.

In 2004, following their daughter Maya’s diagnosis with Type 1 diabetes, the couple launched Type1Tools to bring well-designed, kid-friendly tools to the daily experience of managing this complex disease. The success of Type1Tools led to the expansion of the business into HealthSimple® with a vision to help the millions of 
people living with chronic health problems better manage their conditions and 
live healthier lives. HealthSimple was acquired by McNeil Nutritionals, a division of Johnson & Johnson, in 2007. Doug and Lisa have transformed Schwartz Powell into a consultancy bringing design thinking and strategy to a variety of organizations with a focus on health and nutrition.

Doug is the national president of AIGA, the professional association for design. With more than 22,000 members in 66 local chapters, AIGA is the largest and oldest design organization in the country.

A 1988 graduate of the School of Art at Washington University in St. Louis, Doug is a frequent commentator on design issues.